Influence of the Use of Tattoos on the Perception of Economic Compensation, A Variable Under the Halo Effect
The halo effect influences decision-making by attributing specific characteristics to events, objects or people, demonstrating that some decisions are not 100% rational as they involve cognitive shortcuts that may or may not be real. The objective of this study was to observe if a particular trait (...
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Consorcio de Universidades Mexicanas A.C.
2022
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oai:https:--psicumex.unison.mx-:article-5422022-11-18T21:11:40Z Influence of the Use of Tattoos on the Perception of Economic Compensation, A Variable Under the Halo Effect Influencia del uso de tatuajes en la percepción de la retribución económica, una variable bajo el efecto Halo Rodriguez Fandiño, Juan Camilo cognition prejudice bias tattooing decision making (DeSC) cognición prejuicio sesgo tatuajes toma de decisiones (DeSC) The halo effect influences decision-making by attributing specific characteristics to events, objects or people, demonstrating that some decisions are not 100% rational as they involve cognitive shortcuts that may or may not be real. The objective of this study was to observe if a particular trait (use of tattoos) can modify the economic perception that a person has about another person, examine the role that sex plays against this trait, and how these factors interact. For this investigation, four photos were used, a man and a woman with and without tattoos; 208 college students were asked to give financial attribution to the submitted photo. Finding higher economic ranges in the photo of men with or without tattoos and a better salary range in women with tattoos. Concluding that indeed a specific characteristic such as a tattoo can change the perception of others against the salary attribution of a person. El efecto halo se manifiesta al atribuir características específicas a sucesos, objetos o personas; demostrando que algunas decisiones no son 100 % racionales, pues involucran atajos cognitivos que pueden ser o no reales. El objetivo de este estudio fue observar si un rasgo particular (uso de tatuajes) puede modificar la percepción económica que se tiene sobre una persona, conocer el papel que juega el sexo frente a este rasgo y cómo interactúan estos factores. Para esta investigación se utilizaron cuatro fotos, un hombre y una mujer con y sin tatuajes; se les pidió a 208 estudiantes universitarios que dieran una atribución económica a la foto presentada. Se le atribuyeron mayores rangos económicos a la foto del hombre con o sin tatuaje y mejor rango salarial a mujeres con tatuajes. Se concluye que, efectivamente, una característica específica, como un tatuaje, puede afectar la percepción al atribuir el salario de una persona. Consorcio de Universidades Mexicanas A.C. 2022-11-18 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículos originales evaluados por pares application/pdf text/xml https://psicumex.unison.mx/index.php/psicumex/article/view/542 10.36793/psicumex.v12i1.542 Psicumex; Vol. 12 (2022): Psicumex Journal (January - December 2022); 1-19 Psicumex; Vol. 12 (2022): Revista Psicumex (Enero - Diciembre 2022); 1-19 2007-5936 spa https://psicumex.unison.mx/index.php/psicumex/article/view/542/392 https://psicumex.unison.mx/index.php/psicumex/article/view/542/396 Derechos de autor 2022 https://creativecommons.org/licenses/by-nc-nd/4.0 |
| institution |
Psicumex |
| collection |
OJS |
| language |
spa |
| format |
Online |
| author |
Rodriguez Fandiño, Juan Camilo |
| spellingShingle |
Rodriguez Fandiño, Juan Camilo Influence of the Use of Tattoos on the Perception of Economic Compensation, A Variable Under the Halo Effect |
| author_facet |
Rodriguez Fandiño, Juan Camilo |
| author_sort |
Rodriguez Fandiño, Juan Camilo |
| title |
Influence of the Use of Tattoos on the Perception of Economic Compensation, A Variable Under the Halo Effect |
| title_short |
Influence of the Use of Tattoos on the Perception of Economic Compensation, A Variable Under the Halo Effect |
| title_full |
Influence of the Use of Tattoos on the Perception of Economic Compensation, A Variable Under the Halo Effect |
| title_fullStr |
Influence of the Use of Tattoos on the Perception of Economic Compensation, A Variable Under the Halo Effect |
| title_full_unstemmed |
Influence of the Use of Tattoos on the Perception of Economic Compensation, A Variable Under the Halo Effect |
| title_sort |
influence of the use of tattoos on the perception of economic compensation, a variable under the halo effect |
| description |
The halo effect influences decision-making by attributing specific characteristics to events, objects or people, demonstrating that some decisions are not 100% rational as they involve cognitive shortcuts that may or may not be real. The objective of this study was to observe if a particular trait (use of tattoos) can modify the economic perception that a person has about another person, examine the role that sex plays against this trait, and how these factors interact. For this investigation, four photos were used, a man and a woman with and without tattoos; 208 college students were asked to give financial attribution to the submitted photo. Finding higher economic ranges in the photo of men with or without tattoos and a better salary range in women with tattoos. Concluding that indeed a specific characteristic such as a tattoo can change the perception of others against the salary attribution of a person. |
| publisher |
Consorcio de Universidades Mexicanas A.C. |
| publishDate |
2022 |
| url |
https://psicumex.unison.mx/index.php/psicumex/article/view/542 |
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