University Social Responsibility from the Accounting Department: Student's perspective

This document is about the perception of the students of the Bachelor of Public Accounting and Marketing ofthe Accounting department, of the University of Sonora, central regional unit, the universe of the population was 400 students in the 2019-1 semester with a progress of 70% or more of their stu...

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Những tác giả chính: Ballesteros Grijalva, Mónica, De la Rosa Leal, María Eugenia, Gastélum Castro, Ismael Mario
Định dạng: Online
Ngôn ngữ:spa
Được phát hành: Universidad de Sonora 2019
Truy cập trực tuyến:https://trascender.unison.mx/index.php/trascender/article/view/72
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spelling oai:https:--trascender.unison.mx:article-722021-07-30T15:09:54Z University Social Responsibility from the Accounting Department: Student's perspective Responsabilidad Social Universitaria en la Escuela de Contabilidad: Visión estudiantil Ballesteros Grijalva, Mónica De la Rosa Leal, María Eugenia Gastélum Castro, Ismael Mario Responsabilidad Social Universidad Estudiantes Social responsability University Students This document is about the perception of the students of the Bachelor of Public Accounting and Marketing ofthe Accounting department, of the University of Sonora, central regional unit, the universe of the population was 400 students in the 2019-1 semester with a progress of 70% or more of their study plan, which corresponded to the two mentioned degrees chosen for the study, resulted in the sample, a total of 197 students, last generation computer tools were used to prepare an electronic survey for the collection of information on perception with positive affirmations and a Likert format, the results were obtained in real time, they were analyzed in relation to three dimensions for students on university social responsibility: professional and academic training, responsible campus and social participation. An alpha coefficient> 0.984 is obtained, which is excellent since it measures that the items are highly correlated, showing positive results with respect to the areas valued in the voice of the students' vision on the subject, as well as offering opportunities for improvement in other aspects. El presente documento es sobre la percepción de los alumnos de la Licenciatura de Contaduría Públicay Mercadotecnia del departamento de Contabilidad, de la Universidad de Sonora, unidad regional centro,el universo de la población fue de 400 estudiantes en el semestre 2019-1 con un avance de 70% o más de su plan de estudios de las cuales correspondieron a las dos licenciaturas mencionadas elegidas para el estudio, dio como resultado de la muestra, un total de 197 estudiantes, se utilizó herramientas informáticas de última generación para elaborar una encuesta electrónica para la recolección de la información sobre percepción con afirmaciones positivas y un formato de Likert, la obtención de resultados se realizó en tiempo real, se procedió a analizarlos en relación a tres dimensiones para los estudiantes sobre la responsabilidad social universitaria: la formación profesional y académica, campus responsable y participación social. Se obtiene un coeficiente alfa >0.984 que es excelente ya que mide que los ítems están altamente correlacionados, muestran resultados positivos con respecto a las áreas valoradas a la voz de la visión de los estudiantes sobre el tema, además ofrece oportunidades de mejoras en otros aspectos. Universidad de Sonora 2019-09-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Evaluado por pares application/pdf application/zip https://trascender.unison.mx/index.php/trascender/article/view/72 10.36791/tcg.v11i4.72 TRASCENDER, CONTABILIDAD Y GESTIÓN; No. 12 (2019): TRASCENDER, CONTABILIDAD Y GESTIÓN; 76-93 TRASCENDER, CONTABILIDAD Y GESTIÓN; Núm. 12 (2019): TRASCENDER, CONTABILIDAD Y GESTIÓN; 76-93 2448-6388 spa https://trascender.unison.mx/index.php/trascender/article/view/72/77 https://trascender.unison.mx/index.php/trascender/article/view/72/130 Derechos de autor 2020 Mónica Ballesteros Grijalva https://creativecommons.org/licenses/by-nc-nd/4.0
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author Ballesteros Grijalva, Mónica
De la Rosa Leal, María Eugenia
Gastélum Castro, Ismael Mario
spellingShingle Ballesteros Grijalva, Mónica
De la Rosa Leal, María Eugenia
Gastélum Castro, Ismael Mario
University Social Responsibility from the Accounting Department: Student's perspective
author_facet Ballesteros Grijalva, Mónica
De la Rosa Leal, María Eugenia
Gastélum Castro, Ismael Mario
author_sort Ballesteros Grijalva, Mónica
title University Social Responsibility from the Accounting Department: Student's perspective
title_short University Social Responsibility from the Accounting Department: Student's perspective
title_full University Social Responsibility from the Accounting Department: Student's perspective
title_fullStr University Social Responsibility from the Accounting Department: Student's perspective
title_full_unstemmed University Social Responsibility from the Accounting Department: Student's perspective
title_sort university social responsibility from the accounting department: student's perspective
description This document is about the perception of the students of the Bachelor of Public Accounting and Marketing ofthe Accounting department, of the University of Sonora, central regional unit, the universe of the population was 400 students in the 2019-1 semester with a progress of 70% or more of their study plan, which corresponded to the two mentioned degrees chosen for the study, resulted in the sample, a total of 197 students, last generation computer tools were used to prepare an electronic survey for the collection of information on perception with positive affirmations and a Likert format, the results were obtained in real time, they were analyzed in relation to three dimensions for students on university social responsibility: professional and academic training, responsible campus and social participation. An alpha coefficient> 0.984 is obtained, which is excellent since it measures that the items are highly correlated, showing positive results with respect to the areas valued in the voice of the students' vision on the subject, as well as offering opportunities for improvement in other aspects.
publisher Universidad de Sonora
publishDate 2019
url https://trascender.unison.mx/index.php/trascender/article/view/72
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