Use of video marketing in times of Covid19: strategies of the fashion sector

The consolidation of platforms with the capacity to develop video content has significantly boosted the way fashion brands develop their communication strategies. This article aims to expand the knowledge of digital content strategies carried out by fashion brands, seeking to identify three main asp...

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Bibliographische Detailangaben
Hauptverfasser: Torre Reverte, Berta, Girotto, Michele
Format: Online
Sprache:spa
Veröffentlicht: Universida de Sonora 2021
Online Zugang:https://invurnus.unison.mx/index.php/INVURNUS/article/view/36
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