E-commerce consumer purchasing decisions in Sonora
Given the importance that the online consumer represents for the expansión of electronic commerce in Sonora, the article presents as an objective, to to investigate in the Sonora entity, the profile of the final consumer who buys through electronic retail commerce, since it expresses choices and dec...
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| Autores principales: | , |
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| Formato: | Online |
| Lenguaje: | spa |
| Publicado: |
Posgrados de la División de Ciencias Económica Administrativas
2023
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| Acceso en línea: | https://indiciales.unison.mx/index.php/Indicial/article/view/52 |
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