E-commerce consumer purchasing decisions in Sonora

Given the importance that the online consumer represents for the expansión of electronic commerce in Sonora, the article presents as an objective, to to investigate in the Sonora entity, the profile of the final consumer who buys through electronic retail commerce, since it expresses choices and dec...

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Bibliografiske detaljer
Autores principales: Bocanegra Gastelum, Carmen Otilia, Vázquez Ruiz, Miguel Angel
Format: Online
Sprog:spa
Udgivet: Posgrados de la División de Ciencias Económica Administrativas 2023
Online adgang:https://indiciales.unison.mx/index.php/Indicial/article/view/52
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