E-commerce consumer purchasing decisions in Sonora

Given the importance that the online consumer represents for the expansión of electronic commerce in Sonora, the article presents as an objective, to to investigate in the Sonora entity, the profile of the final consumer who buys through electronic retail commerce, since it expresses choices and dec...

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Auteurs principaux: Bocanegra Gastelum, Carmen Otilia, Vázquez Ruiz, Miguel Angel
Format: Online
Langue:spa
Publié: Posgrados de la División de Ciencias Económica Administrativas 2023
Accès en ligne:https://indiciales.unison.mx/index.php/Indicial/article/view/52
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