Corporate social responsibility, origin and relevance

Corporate social responsibility, origin and relevance

The economic and social progress brought with it important consequences derived from irresponsible actions in the use and consumption of the planet's resources, which compromises the future of the next generations. In this context, the business sector, in its concern the counter made by the dam...

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Autores principales: Encinas Palafox, Wendy Carolina, Velarde Mendívil, Alma Teresita Del Niño De Jesús, Pacheco Navarro, Ana Cristina
Formáid: Online
Teanga:spa
Foilsithe: Posgrados de la División de Ciencias Económica Administrativas 2021
Rochtain Ar Líne:https://indiciales.unison.mx/index.php/Indicial/article/view/9
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spelling oai:https:--indiciales.unison.mx-:article-92023-04-21T00:01:26Z Corporate social responsibility, origin and relevance Responsabilidad social corporativa, origen y relevancia Encinas Palafox, Wendy Carolina Velarde Mendívil, Alma Teresita Del Niño De Jesús Pacheco Navarro, Ana Cristina Marketing holístico Responsabilidad social corporativa Consumo responsable Holistic marketing Corporate social responsibility Responsible consumer The economic and social progress brought with it important consequences derived from irresponsible actions in the use and consumption of the planet's resources, which compromises the future of the next generations. In this context, the business sector, in its concern the counter made by the damage, implemented socially responsible actions that in turn are profitable for the company, naming this corporate social responsibility. On the other hand, the interest of consumers in these practices is growing and they are beginning to get involved through more conscious consumption. The purpose of this article is to show a literature review about the evolution of Corporate Social Responsibility, its relationship with marketing, and its relevance in the current environment. To achieve this objective was applied a methodology of articles exploration in major magazines carried out based on the origin of the concept, evolution and its implications for business and society. It is observed that there are numerous studies throughout history that have led to consolidating the term Corporate Social Responsibility, however, although companies currently recognize the concept, they still lack implementation in their business, and marketing strategies.   El progreso económico y social trajo consigo importantes consecuencias derivadas de acciones irresponsables en el uso y consumo de los recursos del planeta, lo cual compromete el futuro de las próximas generaciones. En este contexto, el sector empresarial en su preocupación por contrarrestar los daños implementó acciones socialmente responsables que a su vez resultan rentables para la compañía, denominándose a esto Responsabilidad Social Corporativa. Por su parte, crece el interés de los consumidores por estas prácticas y comienzan a involucrarse a través de un consumo más consciente. El propósito del artículo es mostrar una revisión de literatura sobre la evolución de la Responsabilidad Social Corporativa, su relación con el marketing y su relevancia en el entorno actual. Para alcanzar el objetivo se aplicó una metodología de exploración de artículos en revistas de impacto que abordaran temas del origen del concepto, evolución  y sus implicaciones con las empresas y la sociedad. Se observa que existen numerosos estudios a lo largo de la historia que han llevado a consolidar el término de Responsabilidad Social Corporativa, sin embargo, aunque las empresas actualmente reconocen el concepto, aún les falta implementación en sus estrategias de negocios y marketing. Posgrados de la División de Ciencias Económica Administrativas 2021-03-05 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Articulo evaluado por pares application/pdf text/xml https://indiciales.unison.mx/index.php/Indicial/article/view/9 10.52906/ind.v1i1.9 Indiciales; Vol. 1 Núm. 1 (2021): REVISTA INDICIALES; 51-63 2954-3649 10.52906/ind.v1i1 spa https://indiciales.unison.mx/index.php/Indicial/article/view/9/7 https://indiciales.unison.mx/index.php/Indicial/article/view/9/22 Derechos de autor 2021 Wendy Carolina Encinas Palafox, Alma Teresita Del Niño De Jesús Velarde Mendívil, Ana Cristina Pacheco Navarro
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author Encinas Palafox, Wendy Carolina
Velarde Mendívil, Alma Teresita Del Niño De Jesús
Pacheco Navarro, Ana Cristina
spellingShingle Encinas Palafox, Wendy Carolina
Velarde Mendívil, Alma Teresita Del Niño De Jesús
Pacheco Navarro, Ana Cristina
Corporate social responsibility, origin and relevance
author_facet Encinas Palafox, Wendy Carolina
Velarde Mendívil, Alma Teresita Del Niño De Jesús
Pacheco Navarro, Ana Cristina
author_sort Encinas Palafox, Wendy Carolina
title Corporate social responsibility, origin and relevance
title_short Corporate social responsibility, origin and relevance
title_full Corporate social responsibility, origin and relevance
title_fullStr Corporate social responsibility, origin and relevance
title_full_unstemmed Corporate social responsibility, origin and relevance
title_sort corporate social responsibility, origin and relevance
description The economic and social progress brought with it important consequences derived from irresponsible actions in the use and consumption of the planet's resources, which compromises the future of the next generations. In this context, the business sector, in its concern the counter made by the damage, implemented socially responsible actions that in turn are profitable for the company, naming this corporate social responsibility. On the other hand, the interest of consumers in these practices is growing and they are beginning to get involved through more conscious consumption. The purpose of this article is to show a literature review about the evolution of Corporate Social Responsibility, its relationship with marketing, and its relevance in the current environment. To achieve this objective was applied a methodology of articles exploration in major magazines carried out based on the origin of the concept, evolution and its implications for business and society. It is observed that there are numerous studies throughout history that have led to consolidating the term Corporate Social Responsibility, however, although companies currently recognize the concept, they still lack implementation in their business, and marketing strategies.  
publisher Posgrados de la División de Ciencias Económica Administrativas
publishDate 2021
url https://indiciales.unison.mx/index.php/Indicial/article/view/9
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