The interaction with the web design based on its chromatic composition
This article deals with the interaction between user and web design according to its chromatic composition and in this regard the research focused on the study of color, basic fundamentals of its theory, the use of color and interactions of color, and emotional reactions that it can genera...
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| Formato: | Online |
| Lenguaje: | spa |
| Publicado: |
UNIVERSIDAD DE SONORA
2020
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| Acceso en línea: | https://madgu.unison.mx/index.php/madgu/article/view/49 |
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| Sumario: | This article deals with the interaction between user and web design according to its chromatic composition and in this regard the research focused on the study of color, basic fundamentals of its theory, the use of color and interactions of color, and emotional reactions that it can generate. Based on the above findings, applied color principles will be analyzed so that a website is effective and functional, correctly implementing colors, not only aesthetically but strategically, thus achieving a positive impact on the user's perception. It will also seek to determine whether there is a relationship between emotional reactions and characteristics of colors, if the appropriate use of color influences the user to continue exploring a website, if the perception of color depends on the context or its combination with other colors, as well as our end users and their particular requirements. |
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