The interaction with the web design based on its chromatic composition
This article deals with the interaction between user and web design according to its chromatic composition and in this regard the research focused on the study of color, basic fundamentals of its theory, the use of color and interactions of color, and emotional reactions that it can genera...
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UNIVERSIDAD DE SONORA
2020
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| Online dostop: | https://madgu.unison.mx/index.php/madgu/article/view/49 |
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oai:https:--madgu.unison.mx:article-492021-07-17T03:15:55Z The interaction with the web design based on its chromatic composition La interacción del usuario con el diseño web en función de su composición cromática Soto Flores, Martha Judith Colour, composition, web design, user, vision. This article deals with the interaction between user and web design according to its chromatic composition and in this regard the research focused on the study of color, basic fundamentals of its theory, the use of color and interactions of color, and emotional reactions that it can generate. Based on the above findings, applied color principles will be analyzed so that a website is effective and functional, correctly implementing colors, not only aesthetically but strategically, thus achieving a positive impact on the user's perception. It will also seek to determine whether there is a relationship between emotional reactions and characteristics of colors, if the appropriate use of color influences the user to continue exploring a website, if the perception of color depends on the context or its combination with other colors, as well as our end users and their particular requirements. Este trabajo trata sobre la interacción del usuario con el diseño web en función de su composición cromática y al respecto se plantea la realización de una investigación enfocada en el estudio del color, fundamentos básicos de teoría del color, su aplicación e interacción, además de reacciones emotivas que éste pueda generar. Partiendo de lo anterior, se analizarán los principios del color aplicados para que un sitio web sea efectivo y funcional, implementando correctamente los colores, no sólo de forma estética sino de forma estratégica, logrando así un impacto positivo en la percepción del usuario. Se busca además, determinar si hay una relación existente entre las reacciones emotivas y las características del color; si el uso adecuado del color influye en que el usuario permanezca explorando un sitio web, la percepción del color dependiendo del contexto o su combinación con otros colores, así como la consideración de nuestros usuarios finales y sus requerimientos especiales. UNIVERSIDAD DE SONORA 2020-03-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/xml https://madgu.unison.mx/index.php/madgu/article/view/49 10.36800/madgu.v3i5.49 MADGU. Mundo, Arquitectura, Diseño Gráfico y Urbanismo; Vol. 3 No. 5 (2020): MADGU. Mundo, Arquitectura, Diseño Gráfico y Urbanismo; 17 MADGU. Mundo, Arquitectura, Diseño Gráfico y Urbanismo; Vol. 3 Núm. 5 (2020): MADGU. Mundo, Arquitectura, Diseño Gráfico y Urbanismo; 17 2594-1208 spa https://madgu.unison.mx/index.php/madgu/article/view/49/44 https://madgu.unison.mx/index.php/madgu/article/view/49/61 Derechos de autor 2020 Martha Judith Soto Flores |
| institution |
Madgu |
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OJS |
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spa |
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Online |
| author |
Soto Flores, Martha Judith |
| spellingShingle |
Soto Flores, Martha Judith The interaction with the web design based on its chromatic composition |
| author_facet |
Soto Flores, Martha Judith |
| author_sort |
Soto Flores, Martha Judith |
| title |
The interaction with the web design based on its chromatic composition |
| title_short |
The interaction with the web design based on its chromatic composition |
| title_full |
The interaction with the web design based on its chromatic composition |
| title_fullStr |
The interaction with the web design based on its chromatic composition |
| title_full_unstemmed |
The interaction with the web design based on its chromatic composition |
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interaction with the web design based on its chromatic composition |
| description |
This article deals with the interaction between user and web design according to its chromatic composition and in this regard the research focused on the study of color, basic fundamentals of its theory, the use of color and interactions of color, and emotional reactions that it can generate. Based on the above findings, applied color principles will be analyzed so that a website is effective and functional, correctly implementing colors, not only aesthetically but strategically, thus achieving a positive impact on the user's perception. It will also seek to determine whether there is a relationship between emotional reactions and characteristics of colors, if the appropriate use of color influences the user to continue exploring a website, if the perception of color depends on the context or its combination with other colors, as well as our end users and their particular requirements. |
| publisher |
UNIVERSIDAD DE SONORA |
| publishDate |
2020 |
| url |
https://madgu.unison.mx/index.php/madgu/article/view/49 |
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