Critical analysis of awareness campaigns against gender violence in Mexico 2020

Critical analysis of awareness campaigns against gender violence in Mexico 2020

in Mexico, gender violence is detected as a systemic and structural problem that requires the intervention of various disciplinary visions to attend to and reduce the number of victims. Among the strategies are the campaigns developed by designers and visual communicators in public, private and inst...

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Autores principales: Ruiz, Zennia, Rogel Villalba, Erika Anastasia
Formato: Online
Lenguaje:spa
Publicado: UNIVERSIDAD DE SONORA 2023
Acceso en línea:https://madgu.unison.mx/index.php/madgu/article/view/95
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spelling oai:https:--madgu.unison.mx:article-952023-01-02T05:40:43Z Critical analysis of awareness campaigns against gender violence in Mexico 2020 Análisis crítico sobre campañas de concientización contra la violencia de género en México 2020 Ruiz, Zennia Rogel Villalba, Erika Anastasia campañas visuales estrategias de diseño feminismo crítico violencia de género visual campaigns design strategies critical feminism gender violence in Mexico, gender violence is detected as a systemic and structural problem that requires the intervention of various disciplinary visions to attend to and reduce the number of victims. Among the strategies are the campaigns developed by designers and visual communicators in public, private and institutional institutions. governmental. However, such strategies have been found to expose inconsistent messages. To illustrate this statement, the visual elements, and the type of message of three audiovisual campaigns developed in Mexico in 2020 will be examined: #Cuenta hasta 10 (Segob), #Noestássola (SpotlightMX) and #No EstásSola (Segob) through a model of analysis from a position of critical feminism. The results highlight the incomplete discourse within the campaigns, since it shows a repetition of stereotypes around the different types of aggression, as well as the role that women have within the home. en México la violencia de género es detectado como un problema sistémico y estructural que requiere de la intervención de diversas visiones disciplinares para atender y disminuir las cifras de víctimas, entre las estrategias están las campañas desarrolladas por diseñadores y comunicadores visuales en instituciones públicas, privadas y gubernamentales. Sin embargo, se ha detectado que dichas estrategias exponen mensajes incongruentes. Para ilustrar esta afirmación se examinarán los elementos visuales y también el tipo de mensaje de tres campañas audiovisuales desarrolladas en México en 2020: #Cuenta hasta 10 (Segob), #Noestássola (SpotlightMX) y #NoEstásSola (Segob) a través de un modelo de análisis desde una postura de feminismo crítico. Los resultados recalcan el discurso incompleto dentro de las campañas ya que se muestra una repetición de estereotipos alrededor de los diferentes tipos de agresiones, así como el rol que tiene la mujer dentro del hogar. UNIVERSIDAD DE SONORA 2023-01-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://madgu.unison.mx/index.php/madgu/article/view/95 MADGU. Mundo, Arquitectura, Diseño Gráfico y Urbanismo; Vol. 6 No. 11 (2023): MADGU. World, Arquitecture, Graphic Design and Urbanism; 48-68 MADGU. Mundo, Arquitectura, Diseño Gráfico y Urbanismo; Vol. 6 Núm. 11 (2023): MADGU. Mundo, Arquitectura, Diseño Gráfico y Urbanismo; 48-68 2594-1208 spa https://madgu.unison.mx/index.php/madgu/article/view/95/100 Derechos de autor 2022 Zennia Ruiz, Erika Rogel https://creativecommons.org/licenses/by-nc-sa/4.0
institution Madgu
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language spa
format Online
author Ruiz, Zennia
Rogel Villalba, Erika Anastasia
spellingShingle Ruiz, Zennia
Rogel Villalba, Erika Anastasia
Critical analysis of awareness campaigns against gender violence in Mexico 2020
author_facet Ruiz, Zennia
Rogel Villalba, Erika Anastasia
author_sort Ruiz, Zennia
title Critical analysis of awareness campaigns against gender violence in Mexico 2020
title_short Critical analysis of awareness campaigns against gender violence in Mexico 2020
title_full Critical analysis of awareness campaigns against gender violence in Mexico 2020
title_fullStr Critical analysis of awareness campaigns against gender violence in Mexico 2020
title_full_unstemmed Critical analysis of awareness campaigns against gender violence in Mexico 2020
title_sort critical analysis of awareness campaigns against gender violence in mexico 2020
description in Mexico, gender violence is detected as a systemic and structural problem that requires the intervention of various disciplinary visions to attend to and reduce the number of victims. Among the strategies are the campaigns developed by designers and visual communicators in public, private and institutional institutions. governmental. However, such strategies have been found to expose inconsistent messages. To illustrate this statement, the visual elements, and the type of message of three audiovisual campaigns developed in Mexico in 2020 will be examined: #Cuenta hasta 10 (Segob), #Noestássola (SpotlightMX) and #No EstásSola (Segob) through a model of analysis from a position of critical feminism. The results highlight the incomplete discourse within the campaigns, since it shows a repetition of stereotypes around the different types of aggression, as well as the role that women have within the home.
publisher UNIVERSIDAD DE SONORA
publishDate 2023
url https://madgu.unison.mx/index.php/madgu/article/view/95
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