Main challenges for SMEs in the face of the crisis caused by the COVID-19 pandemic

Main challenges for SMEs in the face of the crisis caused by the COVID-19 pandemic

The health emergency due to COVID-19 has forced companies to rethink their business plans based on strategic planning based on current challenges and the priorities of their new projections. This research, by its design is descriptive and exploratory, and its objective is to determine, based on the...

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Auteurs principaux: Heredia Bustamante, José, Aguilar Bustamante, Patricia, Leyva Carreras, Alma
Format: Online
Langue:spa
Publié: UNIVERSIDAD DE SONORA 2022
Accès en ligne:https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/438
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spelling oai:https:--revistainvestigacionacademicasinfrontera.unison.mx:article-4382022-01-27T00:02:05Z Main challenges for SMEs in the face of the crisis caused by the COVID-19 pandemic Principales desafíos de las pymes frente a la crisis provocada por la pandemia de COVID-19 Heredia Bustamante, José Aguilar Bustamante, Patricia Leyva Carreras, Alma Retos, Desafíos, COVID-19, Crisis Sanitaria, Estrategias. Challenges, Challenges, COVID-19, Health Crisis, Strategies. The health emergency due to COVID-19 has forced companies to rethink their business plans based on strategic planning based on current challenges and the priorities of their new projections. This research, by its design is descriptive and exploratory, and its objective is to determine, based on the appreciation of the managers of SMEs in the minority trade sector of Hermosillo, Sonora, what are the main challenges generated from the crisis caused by COVID-19. The results obtained show that the health crisis has created a challenge for SMEs because they have been forced to modify their operational management processes to adapt the business to the new normal. In conclusion, the SME entrepreneur is aware that identifying the challenges that have caused the crisis caused by the pandemic will help generate steps that help redefine a business plan based on current market conditions. La emergencia sanitaria por COVID-19 ha obligado a las empresas a replantearse sus planes de negocio en base a una planeación estratégica basada en función de los retos actuales y las prioridades de sus nuevas proyecciones. Esta investigación, por su diseño es descriptiva y exploratoria, y su objetivo es determinar, a partir de la apreciación que tienen los gerentes de las pymes del sector comercio minoritario de Hermosillo, Sonora, cuáles son los principales desafíos generados a partir de la crisis provocada por el COVID-19. Los resultados obtenidos muestran que la crisis sanitaria ha provocado un desafío para las pymes porque se han visto obligadas a modificar sus procesos de gestión operativa para adecuar el negocio a la nueva normalidad. En conclusión, el emprendedor pyme es consciente de que identificar los retos que han provocado la crisis provocada por la pandemia ayudará a generar gestiones que ayuden a redefinir un plan de negocio en base a las condiciones actuales del mercado. UNIVERSIDAD DE SONORA 2022-01-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/xml https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/438 10.46589/rdiasf.vi37.438 Revista de Investigación Académica Sin Frontera: División de Ciencias Económicas y Sociales; Núm. 37 (15): Enero - Junio 2022; 12 2007-8870 10.46589/rdiasf.vi37 spa https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/438/518 https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/438/573 Derechos de autor 2022 https://creativecommons.org/licenses/by-nc-nd/4.0
institution Revista de Investigación Académica sin Frontera
collection OJS
language spa
format Online
author Heredia Bustamante, José
Aguilar Bustamante, Patricia
Leyva Carreras, Alma
spellingShingle Heredia Bustamante, José
Aguilar Bustamante, Patricia
Leyva Carreras, Alma
Main challenges for SMEs in the face of the crisis caused by the COVID-19 pandemic
author_facet Heredia Bustamante, José
Aguilar Bustamante, Patricia
Leyva Carreras, Alma
author_sort Heredia Bustamante, José
title Main challenges for SMEs in the face of the crisis caused by the COVID-19 pandemic
title_short Main challenges for SMEs in the face of the crisis caused by the COVID-19 pandemic
title_full Main challenges for SMEs in the face of the crisis caused by the COVID-19 pandemic
title_fullStr Main challenges for SMEs in the face of the crisis caused by the COVID-19 pandemic
title_full_unstemmed Main challenges for SMEs in the face of the crisis caused by the COVID-19 pandemic
title_sort main challenges for smes in the face of the crisis caused by the covid-19 pandemic
description The health emergency due to COVID-19 has forced companies to rethink their business plans based on strategic planning based on current challenges and the priorities of their new projections. This research, by its design is descriptive and exploratory, and its objective is to determine, based on the appreciation of the managers of SMEs in the minority trade sector of Hermosillo, Sonora, what are the main challenges generated from the crisis caused by COVID-19. The results obtained show that the health crisis has created a challenge for SMEs because they have been forced to modify their operational management processes to adapt the business to the new normal. In conclusion, the SME entrepreneur is aware that identifying the challenges that have caused the crisis caused by the pandemic will help generate steps that help redefine a business plan based on current market conditions.
publisher UNIVERSIDAD DE SONORA
publishDate 2022
url https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/438
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