Español Digital Markteting and its influence on SMEs applied in a glass and aluminum company in Huatabampo, Sonora: Atrip Káram Laila Guadalupe1, Corral Morales Emma Cecilia2, Meza Rosas Grever Yosadara3, Clemens Antelo Josselyn4, Gastelum Leyva Marcela Fernanda5.

Español Digital Markteting and its influence on SMEs applied in a glass and aluminum company in Huatabampo, Sonora: Atrip Káram Laila Guadalupe1, Corral Morales Emma Cecilia2, Meza Rosas Grever Yosadara3, Clemens Antelo Josselyn4, Gastelum Leyva Marcela Fernanda5.

Abstract: This research work tries to explain how the new digital era, in these times, has increased the different ways of implementing marketing strategies in different business models; For this reason, the fundamental basis in this research is in order to create a digital marketing strategy for so...

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Autores principales: Atrip Karam, Laila Guadalupe, Corral Morales, Emma, Meza Rosas, Grever Yosadara, Clemens Antelo, Josselyn, Gatelum Leyva, Marcela Fernanda
Formato: Online
Lenguaje:spa
Publicado: UNIVERSIDAD DE SONORA 2022
Acceso en línea:https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/504
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spelling oai:https:--revistainvestigacionacademicasinfrontera.unison.mx:article-5042023-05-30T18:28:45Z Español Digital Markteting and its influence on SMEs applied in a glass and aluminum company in Huatabampo, Sonora: Atrip Káram Laila Guadalupe1, Corral Morales Emma Cecilia2, Meza Rosas Grever Yosadara3, Clemens Antelo Josselyn4, Gastelum Leyva Marcela Fernanda5. El Markteting Digital y su influencia en las Pymes aplicado en una empresa de vidrios y aluminios en Huatabampo, Sonora: Atrip Káram Laila Guadalupe1, Corral Morales Emma Cecilia2, Meza Rosas Grever Yosadara3, Clemens Antelo Josselyn4, Gastelum Leyva Marcela Fernanda5. Atrip Karam, Laila Guadalupe Corral Morales, Emma Meza Rosas, Grever Yosadara Clemens Antelo, Josselyn Gatelum Leyva, Marcela Fernanda Positioning, SMEs, Digital Marketing, Business Model. Posicionamiento, Pymes, Marketing digital, Modelo de negocios. Abstract: This research work tries to explain how the new digital era, in these times, has increased the different ways of implementing marketing strategies in different business models; For this reason, the fundamental basis in this research is in order to create a digital marketing strategy for some SMEs in Huatabampo, given that due to their nature and economic conditions they do not have knowledge of these digital environments and that they could get better recognition in the online world with no charge. Therefore, when creating this strategy, 20 micro-enterprises that have remained in the market were taken as a case study to know their own strategies to increase their sales, their profits and how they carry them out. RESUMEN Este trabajo de investigación   trata de explicar como la nueva era digital, en estos tiempos, ha incrementado diferentes formas de implementar marketing en los distintos modelos de negocio; es por esta razón, que la base fundamental en esta investigación es con el fin de crear una estrategia de Marketing digital para algunas Pymes de Huatabampo, dado que por su naturaleza y condiciones económicas no poseen conocimientos de estos entornos digitales y que de manera gratuita, puedan obtener mejor reconocimiento en el mundo online. Por consiguiente, al crear esta estrategia se tomó como caso de estudio a 20 microempresas que se han mantenido en el mercado con el objetivo de conocer sus propias estrategias para incrementar sus ventas, sus ganancias y como las llevan a cabo. UNIVERSIDAD DE SONORA 2022-12-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/xml https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/504 10.46589/rdiasf.vi38.504 Revista de Investigación Académica Sin Frontera: División de Ciencias Económicas y Sociales; Núm. 38 (15): Julio - Diciembre 2022 2007-8870 10.46589/rdiasf.vi38 spa https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/504/628 https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/504/660 Derechos de autor 2022 https://creativecommons.org/licenses/by-nc-nd/4.0
institution Revista de Investigación Académica sin Frontera
collection OJS
language spa
format Online
author Atrip Karam, Laila Guadalupe
Corral Morales, Emma
Meza Rosas, Grever Yosadara
Clemens Antelo, Josselyn
Gatelum Leyva, Marcela Fernanda
spellingShingle Atrip Karam, Laila Guadalupe
Corral Morales, Emma
Meza Rosas, Grever Yosadara
Clemens Antelo, Josselyn
Gatelum Leyva, Marcela Fernanda
Español Digital Markteting and its influence on SMEs applied in a glass and aluminum company in Huatabampo, Sonora: Atrip Káram Laila Guadalupe1, Corral Morales Emma Cecilia2, Meza Rosas Grever Yosadara3, Clemens Antelo Josselyn4, Gastelum Leyva Marcela Fernanda5.
author_facet Atrip Karam, Laila Guadalupe
Corral Morales, Emma
Meza Rosas, Grever Yosadara
Clemens Antelo, Josselyn
Gatelum Leyva, Marcela Fernanda
author_sort Atrip Karam, Laila Guadalupe
title Español Digital Markteting and its influence on SMEs applied in a glass and aluminum company in Huatabampo, Sonora: Atrip Káram Laila Guadalupe1, Corral Morales Emma Cecilia2, Meza Rosas Grever Yosadara3, Clemens Antelo Josselyn4, Gastelum Leyva Marcela Fernanda5.
title_short Español Digital Markteting and its influence on SMEs applied in a glass and aluminum company in Huatabampo, Sonora: Atrip Káram Laila Guadalupe1, Corral Morales Emma Cecilia2, Meza Rosas Grever Yosadara3, Clemens Antelo Josselyn4, Gastelum Leyva Marcela Fernanda5.
title_full Español Digital Markteting and its influence on SMEs applied in a glass and aluminum company in Huatabampo, Sonora: Atrip Káram Laila Guadalupe1, Corral Morales Emma Cecilia2, Meza Rosas Grever Yosadara3, Clemens Antelo Josselyn4, Gastelum Leyva Marcela Fernanda5.
title_fullStr Español Digital Markteting and its influence on SMEs applied in a glass and aluminum company in Huatabampo, Sonora: Atrip Káram Laila Guadalupe1, Corral Morales Emma Cecilia2, Meza Rosas Grever Yosadara3, Clemens Antelo Josselyn4, Gastelum Leyva Marcela Fernanda5.
title_full_unstemmed Español Digital Markteting and its influence on SMEs applied in a glass and aluminum company in Huatabampo, Sonora: Atrip Káram Laila Guadalupe1, Corral Morales Emma Cecilia2, Meza Rosas Grever Yosadara3, Clemens Antelo Josselyn4, Gastelum Leyva Marcela Fernanda5.
title_sort español digital markteting and its influence on smes applied in a glass and aluminum company in huatabampo, sonora: atrip káram laila guadalupe1, corral morales emma cecilia2, meza rosas grever yosadara3, clemens antelo josselyn4, gastelum leyva marcela fernanda5.
description Abstract: This research work tries to explain how the new digital era, in these times, has increased the different ways of implementing marketing strategies in different business models; For this reason, the fundamental basis in this research is in order to create a digital marketing strategy for some SMEs in Huatabampo, given that due to their nature and economic conditions they do not have knowledge of these digital environments and that they could get better recognition in the online world with no charge. Therefore, when creating this strategy, 20 micro-enterprises that have remained in the market were taken as a case study to know their own strategies to increase their sales, their profits and how they carry them out.
publisher UNIVERSIDAD DE SONORA
publishDate 2022
url https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/504
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