Social networks in entrepreneurship strategy

Social networks in entrepreneurship strategy

The present research, by its design, is descriptive and exploratory and aims to determine, from the opinion of entrepreneurs, the use of social networks in the business management of their businesses, in order to determine the need and importance of implementing change strategies with measures innov...

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Autores principales: Flores Arguelles, José Enrique, Duran Acosta, Martin Guillermo, Lopez Caballero, Jose Humberto, Ochoa Medina, Ivonne
Formato: Online
Lenguaje:spa
Publicado: UNIVERSIDAD DE SONORA 2023
Acceso en línea:https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/540
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spelling oai:https:--revistainvestigacionacademicasinfrontera.unison.mx:article-5402023-05-30T18:30:18Z Social networks in entrepreneurship strategy Las redes sociales en la estrategia de emprendimiento. Flores Arguelles, José Enrique Duran Acosta, Martin Guillermo Lopez Caballero, Jose Humberto Ochoa Medina, Ivonne Redes Sociales, Estrategia, Emprendimiento, Gestión. Social Networks, Strategy, Entrepreneurship, Management. The present research, by its design, is descriptive and exploratory and aims to determine, from the opinion of entrepreneurs, the use of social networks in the business management of their businesses, in order to determine the need and importance of implementing change strategies with measures innovative based on the use of social networks that help to streamline their business management processes and face the current challenges of the market to which they belong. The results, of an exploratory nature, allow us to argue that, although the entrepreneur makes use of social networks, he is unaware of the methodological work that must be followed to develop strategies based on the use of social networks as a management tool for the promotion and development of their businesses. La presente investigación, por su diseño es de tipo descriptiva y exploratoria y tiene como objetivo determinar, desde la opinión de los emprendedores, el uso de las redes sociales en la gestión empresarial de sus negocios, con el fin de determinar la necesidad e importancia de implementar estrategias de cambio con medidas innovadoras basadas en el uso de redes sociales que ayuden a eficientar sus procesos de gestión empresarial y afrontar los retos actuales del mercado al que pertenecen. Los resultados, de carácter exploratorio, permiten argumentar que, si bien el emprendedor hace uso de las redes sociales, desconoce el trabajo metodológico que se debe seguir para desarrollar estrategias basadas en el uso de las redes sociales como herramienta de gestión para la promoción y desarrollo de sus negocios. UNIVERSIDAD DE SONORA 2023-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/540 10.46589/rdiasf.vi39.540 Revista de Investigación Académica Sin Frontera: División de Ciencias Económicas y Sociales; Núm. 39 (16): Enero-Junio 2023 2007-8870 10.46589/rdiasf.vi39 spa https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/540/698 Derechos de autor 2023 https://creativecommons.org/licenses/by-nc-nd/4.0
institution Revista de Investigación Académica sin Frontera
collection OJS
language spa
format Online
author Flores Arguelles, José Enrique
Duran Acosta, Martin Guillermo
Lopez Caballero, Jose Humberto
Ochoa Medina, Ivonne
spellingShingle Flores Arguelles, José Enrique
Duran Acosta, Martin Guillermo
Lopez Caballero, Jose Humberto
Ochoa Medina, Ivonne
Social networks in entrepreneurship strategy
author_facet Flores Arguelles, José Enrique
Duran Acosta, Martin Guillermo
Lopez Caballero, Jose Humberto
Ochoa Medina, Ivonne
author_sort Flores Arguelles, José Enrique
title Social networks in entrepreneurship strategy
title_short Social networks in entrepreneurship strategy
title_full Social networks in entrepreneurship strategy
title_fullStr Social networks in entrepreneurship strategy
title_full_unstemmed Social networks in entrepreneurship strategy
title_sort social networks in entrepreneurship strategy
description The present research, by its design, is descriptive and exploratory and aims to determine, from the opinion of entrepreneurs, the use of social networks in the business management of their businesses, in order to determine the need and importance of implementing change strategies with measures innovative based on the use of social networks that help to streamline their business management processes and face the current challenges of the market to which they belong. The results, of an exploratory nature, allow us to argue that, although the entrepreneur makes use of social networks, he is unaware of the methodological work that must be followed to develop strategies based on the use of social networks as a management tool for the promotion and development of their businesses.
publisher UNIVERSIDAD DE SONORA
publishDate 2023
url https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/540
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AT floresarguellesjoseenrique lasredessocialesenlaestrategiadeemprendimiento
AT duranacostamartinguillermo lasredessocialesenlaestrategiadeemprendimiento
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