Social networks in entrepreneurship strategy

The present research, by its design, is descriptive and exploratory and aims to determine, from the opinion of entrepreneurs, the use of social networks in the business management of their businesses, in order to determine the need and importance of implementing change strategies with measures innov...

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Asıl Yazarlar:	Flores Arguelles, José Enrique, Duran Acosta, Martin Guillermo, Lopez Caballero, Jose Humberto, Ochoa Medina, Ivonne
Materyal Türü:	Online
Dil:	spa
Baskı/Yayın Bilgisi:	UNIVERSIDAD DE SONORA 2023
Online Erişim:	https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/540
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spelling	oai:https:--revistainvestigacionacademicasinfrontera.unison.mx:article-5402023-05-30T18:30:18Z Social networks in entrepreneurship strategy Las redes sociales en la estrategia de emprendimiento. Flores Arguelles, José Enrique Duran Acosta, Martin Guillermo Lopez Caballero, Jose Humberto Ochoa Medina, Ivonne Redes Sociales, Estrategia, Emprendimiento, Gestión. Social Networks, Strategy, Entrepreneurship, Management. The present research, by its design, is descriptive and exploratory and aims to determine, from the opinion of entrepreneurs, the use of social networks in the business management of their businesses, in order to determine the need and importance of implementing change strategies with measures innovative based on the use of social networks that help to streamline their business management processes and face the current challenges of the market to which they belong. The results, of an exploratory nature, allow us to argue that, although the entrepreneur makes use of social networks, he is unaware of the methodological work that must be followed to develop strategies based on the use of social networks as a management tool for the promotion and development of their businesses. La presente investigación, por su diseño es de tipo descriptiva y exploratoria y tiene como objetivo determinar, desde la opinión de los emprendedores, el uso de las redes sociales en la gestión empresarial de sus negocios, con el fin de determinar la necesidad e importancia de implementar estrategias de cambio con medidas innovadoras basadas en el uso de redes sociales que ayuden a eficientar sus procesos de gestión empresarial y afrontar los retos actuales del mercado al que pertenecen. Los resultados, de carácter exploratorio, permiten argumentar que, si bien el emprendedor hace uso de las redes sociales, desconoce el trabajo metodológico que se debe seguir para desarrollar estrategias basadas en el uso de las redes sociales como herramienta de gestión para la promoción y desarrollo de sus negocios. UNIVERSIDAD DE SONORA 2023-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/540 10.46589/rdiasf.vi39.540 Revista de Investigación Académica Sin Frontera: División de Ciencias Económicas y Sociales; Núm. 39 (16): Enero-Junio 2023 2007-8870 10.46589/rdiasf.vi39 spa https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/540/698 Derechos de autor 2023 https://creativecommons.org/licenses/by-nc-nd/4.0
institution	Revista de Investigación Académica sin Frontera
collection	OJS
language	spa
format	Online
author	Flores Arguelles, José Enrique Duran Acosta, Martin Guillermo Lopez Caballero, Jose Humberto Ochoa Medina, Ivonne
spellingShingle	Flores Arguelles, José Enrique Duran Acosta, Martin Guillermo Lopez Caballero, Jose Humberto Ochoa Medina, Ivonne Social networks in entrepreneurship strategy
author_facet	Flores Arguelles, José Enrique Duran Acosta, Martin Guillermo Lopez Caballero, Jose Humberto Ochoa Medina, Ivonne
author_sort	Flores Arguelles, José Enrique
title	Social networks in entrepreneurship strategy
title_short	Social networks in entrepreneurship strategy
title_full	Social networks in entrepreneurship strategy
title_fullStr	Social networks in entrepreneurship strategy
title_full_unstemmed	Social networks in entrepreneurship strategy
title_sort	social networks in entrepreneurship strategy
description	The present research, by its design, is descriptive and exploratory and aims to determine, from the opinion of entrepreneurs, the use of social networks in the business management of their businesses, in order to determine the need and importance of implementing change strategies with measures innovative based on the use of social networks that help to streamline their business management processes and face the current challenges of the market to which they belong. The results, of an exploratory nature, allow us to argue that, although the entrepreneur makes use of social networks, he is unaware of the methodological work that must be followed to develop strategies based on the use of social networks as a management tool for the promotion and development of their businesses.
publisher	UNIVERSIDAD DE SONORA
publishDate	2023
url	https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/540
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Social networks in entrepreneurship strategy

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