Social networks in entrepreneurship strategy

The present research, by its design, is descriptive and exploratory and aims to determine, from the opinion of entrepreneurs, the use of social networks in the business management of their businesses, in order to determine the need and importance of implementing change strategies with measures innov...

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Bibliographic Details
Main Authors: Flores Arguelles, José Enrique, Duran Acosta, Martin Guillermo, Lopez Caballero, Jose Humberto, Ochoa Medina, Ivonne
Format: Online
Language:spa
Published: UNIVERSIDAD DE SONORA 2023
Online Access:https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/540
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