La innovación como medida de competitividad para generar ventaja competitiva en las pequeñas y medianas empresas (pymes) : Innovación y competitividad empresarial

This research, by its design is descriptive-correlational, and its objective is to determine, based on the opinion of entrepreneurs of SMEs of Hermosillo, Sonora, if the development of innovation strategies used in the management of their businesses, generates business competitiveness. The results o...

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Kaydedildi:
Detaylı Bibliyografya
Asıl Yazarlar: Heredia Bustamante, Jose Alfredo, Aguilar Talamante, Patricia, Leyva Carreras, Alma Brenda
Materyal Türü: Online
Dil:spa
Baskı/Yayın Bilgisi: UNIVERSIDAD DE SONORA 2023
Online Erişim:https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/551
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