Barriers that Hinder Technological Adoption in SME Marketing: A Review of Contemporary Literature.

Barriers that Hinder Technological Adoption in SME Marketing: A Review of Contemporary Literature.

Mexican SMEs face a challenge in adopting new technologies to improve their marketing efforts, which are essential to compete in the changing globalized markets in which they operate. This article aims to identify the barriers that prevent companies from harnessing the potential of marketing technol...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखकों:	Córdova Rodríguez, José Guillermo, Jiménez León, Rodolfo
स्वरूप:	Online
प्रकाशित:	UNIVERSIDAD DE SONORA 2023
ऑनलाइन पहुंच:	https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/554
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