Barriers that Hinder Technological Adoption in SME Marketing: A Review of Contemporary Literature.

Barriers that Hinder Technological Adoption in SME Marketing: A Review of Contemporary Literature.

Mexican SMEs face a challenge in adopting new technologies to improve their marketing efforts, which are essential to compete in the changing globalized markets in which they operate. This article aims to identify the barriers that prevent companies from harnessing the potential of marketing technol...

Descripció completa

Guardat en:

Dades bibliogràfiques
Autors principals:	Córdova Rodríguez, José Guillermo, Jiménez León, Rodolfo
Format:	Online
Publicat:	UNIVERSIDAD DE SONORA 2023
Accés en línia:	https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/554
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Ítems similars

Petri Nets and their Adoption in Programs of the University of Sonora
per: Jimenez Serrano, Eleazar
Publicat: (2022)

NMDA Encephalitis: Case report and literature review
per: Islas-Serrano, Juan, et al.
Publicat: (2020)

Kristen Swanson's theory of care: literature review
per: Berstain-García, Isabel, et al.
Publicat: (2022)

Neonate with intravenous therapy: a literature review addressed to risk prevention
per: Morales-Álvarez, Clara Teresita, et al.
Publicat: (2020)

Family variables associated with suicidal behaviors: a review of literature
per: Gil Díaz, Morelia Erandeni, et al.
Publicat: (2019)

The management of knowledge, past, present and future. A literature reviews
per: Villasana Arreguín, Laura Margarita, et al.
Publicat: (2021)

Craneopharyngioma as a cause of central obesity: Case report and literature review
per: Bobadilla-Olaje, Gustavo Francisco, et al.
Publicat: (2021)

Family impact on the recovery of critically ill adults: a review of the literature
per: Ceballos-Vásquez, Paula, et al.
Publicat: (2021)

Agile Organizations and Digital Transformation: Level of adoption in PYMES of Cajeme
per: Millanes Mora, Miguel Alberto, et al.
Publicat: (2023)

Adaptation and coping of people who underwent brain tumor surgery: literature review
per: García-Meza, Carlos Francisco, et al.
Publicat: (2019)

Primary caregiver, agent transmitting infections associated to health care: literature review
per: Blancarte-Fuentes, Enrique, et al.
Publicat: (2020)

Development of a biomaterial based on chayotextle starch (Sechium Edule)-gelatin blend. Molecular, mechanical, physical, barrier and structural properties
per: Pérez-Marroquin, Xochitl Alejandra, et al.
Publicat: (2022)

Biofloc Technology: A Way for Sustainable Aquaculture
per: Ochoa-Hernández, María Elena, et al.
Publicat: (2023)

Digital trends in the innovation processes of small and medium-sized enterprises (SME´s).
per: Sainz Zárate, Nora Gabriela, et al.
Publicat: (2022)

Studying Literature in Times of Hatred and Not Die Trying: Studying Literature in Times of Hatred and Not Die Trying
per: SÁNCHEZ CAMARGO, MARTÍN
Publicat: (2017)

Technologies for improving transparency
per: Ross Ibarra, Marco Antonio
Publicat: (2020)

Statistical correlation of innovation, financing and COVID-19 with competitiveness and permanence of SME's in Navojoa, Sonora
per: Padilla Torres, Hugo Neftalí, et al.
Publicat: (2022)

El marketing en la estrategia de gestión de las pymes
per: Zolano Sánchez, María Lizett, et al.
Publicat: (2019)

Technological diffusion and the aerospace industry in Sonora
per: Chávez Martínez, Francisco G.
Publicat: (2018)

Technological innovation in the accounting systems of SMES
per: Aguilar Talamante, Patricia, et al.
Publicat: (2017)

Technological Applications of Nanoparticles in Medicine and Industry
per: Britto Hurtado, R., et al.
Publicat: (2022)

PRÁCTICAS DE MARKETING Y ESTUDIOS EN LOS MERCADOS DE CONSUMO
per: Pacheco Navarro (coordinadora), Ana Cristina, et al.
Publicat: (2023)

PRÁCTICAS DE MARKETING Y ESTUDIOS EN LOS MERCADOS DE CONSUMO
per: Pacheco Navarro (coordinadora), Ana Cristina, et al.
Publicat: (2023)

PRÁCTICAS DE MARKETING Y ESTUDIOS EN LOS MERCADOS DE CONSUMO
per: Pacheco Navarro (coordinadora), Ana Cristina, et al.
Publicat: (2023)

Economic cycles and indicators of the labor market in the Northern Border of Mexico
per: Ramírez Rodríguez, Roberto, et al.
Publicat: (2023)

Innovation in the administrative and accounting processes of small and medium-sized enterprises (SME’s) to face crisis problems due to COVID-19.
per: HEREDIA BUSTAMANTE, JOSE ALFREDO, et al.
Publicat: (2022)

Evaluation of the market feasibility for the creation of a company
per: Martínez Prats, Germán, et al.
Publicat: (2021)

Diagnostics in information technologies for the achievement of strategic objectives in organizations
per: Remedio Frometa, Suleika, et al.
Publicat: (2018)

Technology transfer University-SMES as a link option
per: Trasviña Soto, Irma Cecilia, et al.
Publicat: (2017)

Analysis of clients of the business incubator of the Technological Institute of Huatabampo
per: Arana Lugo, Francisca Rosario, et al.
Publicat: (2022)

Literature: art of educating and miseducating with words: Literatura: arte de educar y maleducar con la palabra
per: Corral Rodríguez, Fortino
Publicat: (2021)

Relationship between nostalgia marketing and traditional Sonoran desserts
per: Sánchez Caro, Daniela Karina, et al.
Publicat: (2022)

Agile Methodology for Project Management in the “XX” Technology Solutions Company
per: Silva Ortiz, Karen Lizeth, et al.
Publicat: (2018)

Improvement proposal for the management of innovation in a technology-based company
per: Rossetti, Germán, et al.
Publicat: (2018)

HELPDESK AS ALTERNATIVE OF SUPPORT AND TECHNOLOGICAL MANAGEMENT FOR A TABASCO COMPANY
per: Ortiz Gonzalez, Atilano, et al.
Publicat: (2021)

Bibliometric analysis of scientific literature on the organic basis Bokashi: alternative in sustainable agriculture: Bokashi: alternative in sustainable agriculture
per: González-Rodríguez, Gabriela, et al.
Publicat: (2023)

Teaching of Spanish Literature in Peruvian university contexts. Interview with Maria Luisa Roel Mendizabal
per: Delgado Del Aguila, Jesús Miguel
Publicat: (2022)

Application of marketing strategies in Xico, Veracruz for local blackberry and mole businesses.
per: Zamora Medel, Veronica, et al.
Publicat: (2023)

Emerging Design in Cities: Use of Urban Space and the Phenomenon of Street Markets
per: Sosa, Liliana Beatríz, et al.
Publicat: (2022)

Use of video marketing in times of Covid19: strategies of the fashion sector
per: Torre Reverte, Berta, et al.
Publicat: (2021)

Aviso de Privacidad Integral

instagram

youtube

mapa

pdu

gaceta

radio

Universidad de Sonora
Blvd. Luis Encinas y Rosales S/N,Col. Centro Hermosillo, Sonora, México

Ext: 8340 y 8341
Tel: (662) 259.2136 y 259.2137
Fax: (662) 259.2135

unison.mx