Barriers that Hinder Technological Adoption in SME Marketing: A Review of Contemporary Literature.

Barriers that Hinder Technological Adoption in SME Marketing: A Review of Contemporary Literature.

Mexican SMEs face a challenge in adopting new technologies to improve their marketing efforts, which are essential to compete in the changing globalized markets in which they operate. This article aims to identify the barriers that prevent companies from harnessing the potential of marketing technol...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awduron:	Córdova Rodríguez, José Guillermo, Jiménez León, Rodolfo
Fformat:	Online
Cyhoeddwyd:	UNIVERSIDAD DE SONORA 2023
Mynediad Ar-lein:	https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/554
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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