Factors influencing the use of e-marketing in Micro, Small and Medium Companies in Aguascalientes automotive
E-marketing is the application of traditional marketing for electronic means, with a great current trend within companies regardless of their size. The purpose of this research is to identify the influence of gender, age and training of the manager or director of the company, on the use of e-marketi...
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| Autores principales: | , , |
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| Formato: | Online |
| Idioma: | spa |
| Publicado: |
Universidad de Sonora
2020
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| Acceso en liña: | https://trascender.unison.mx/index.php/trascender/article/view/76 |
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