Factors influencing the use of e-marketing in Micro, Small and Medium Companies in Aguascalientes automotive

Factors influencing the use of e-marketing in Micro, Small and Medium Companies in Aguascalientes automotive

E-marketing is the application of traditional marketing for electronic means, with a great current trend within companies regardless of their size. The purpose of this research is to identify the influence of gender, age and training of the manager or director of the company, on the use of e-marketi...

Mô tả đầy đủ

Đã lưu trong:

Chi tiết về thư mục
Những tác giả chính:	Cabral Olmos, David, Vivanco Florido, Jesús Salvador, Pérez Ramos, Marcelo de Jesús
Định dạng:	Online
Ngôn ngữ:	spa
Được phát hành:	Universidad de Sonora 2020
Truy cập trực tuyến:	https://trascender.unison.mx/index.php/trascender/article/view/76
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Những quyển sách tương tự

The importance of financial education for micro and small companies in a municipality in southeastern Mexico
Bằng: Niño Naranjo, Luis Diego, et al.
Được phát hành: (2023)

Digital trends in the innovation processes of small and medium-sized enterprises (SME´s).
Bằng: Sainz Zárate, Nora Gabriela, et al.
Được phát hành: (2022)

A MODEL TO MANAGE KNOWLEDGE CONSIDERING THE ORGANIZATIONAL CULTURE IN SMALL COMPANIES
Bằng: Barceló Valenzuela, Mario, et al.
Được phát hành: (2021)

Innovation in the administrative and accounting processes of small and medium-sized enterprises (SME’s) to face crisis problems due to COVID-19.
Bằng: HEREDIA BUSTAMANTE, JOSE ALFREDO, et al.
Được phát hành: (2022)

Relationship Between Parental Practices and Aggressive Behavior in Adolescents from Aguascalientes, Aguascalientes
Bằng: Doumerc Pompa, César Conrado, et al.
Được phát hành: (2023)

Evaluation of the market feasibility for the creation of a company
Bằng: Martínez Prats, Germán, et al.
Được phát hành: (2021)

Influence of Personal and Social Factors on Vocational Certainty
Bằng: Velarde Hernández , Delisahé, et al.
Được phát hành: (2014)

Teaching beliefs of the professors in the Autonomous University of Aguascalientes
Bằng: Miramontes Zapata , Silvia del Carmen, et al.
Được phát hành: (2018)

Micro(nano)plastics in the environment: a description of potential effects on human health
Bằng: Navarro-Espinoza, Sofía, et al.
Được phát hành: (2023)

Influencing Factor in the Formation of Intellectual Capital and its Impact on Innovation in Family Pymes
Bằng: Murillo Solis, Marisol, et al.
Được phát hành: (2022)

Español Digital Markteting and its influence on SMEs applied in a glass and aluminum company in Huatabampo, Sonora
Bằng: Paz Herrera, Asthrid Lucía
Được phát hành: (2022)

Correlation between collaboration and innovation in the electronics and supplies cluster from the state of Aguascalientes
Bằng: Hernández Santos, Andrea Carolina, et al.
Được phát hành: (2019)

Internal control as a determining factor of effectiveness in the employees of the maquiladora company
Bằng: Mendivil Valdez, Yazbet, et al.
Được phát hành: (2021)

Static validation analysis of a straight pressure clip for automotive application using CAD and CAE tools
Bằng: MONTIJO-VALENZUELA, ELIEL EDUARDO, et al.
Được phát hành: (2022)

Presence of women on the board of directors and the rejection of harassment/discrimination based on race in the ethical code of companies listed on the Spanish Stock Market
Bằng: Verona Martel, María Concepción, et al.
Được phát hành: (2019)

Chalcopyrite Leaching with Ethylenediaminetetraacetic Acid (EDTA) in Oxidizing Medium
Bằng: Mendez-Velasco, Carlos Uriel, et al.
Được phát hành: (2023)

El impacto de la crisis sanitaria generada por COVID-19 en la finanzas de las Pequeñas y medianas empresas (Pymes) de Hermosillo, Sonora.: The impact of the health crisis generated by COVID-19 on the finances of Small and medium-sized enterprises (SMEs) in Hermosillo, Sonora.
Bằng: Durán Acosta, Martín
Được phát hành: (2021)

Importancia del servicio al cliente como factor de preferencia comercial en una pyme
Bằng: Martínez Muñoz, Enrique, et al.
Được phát hành: (2022)

Fragmented rice hulls as a component of the growth medium of basil seedlings : Fragmented rice hulls in basil seedlings
Bằng: Cruz-Crespo, Elia, et al.
Được phát hành: (2023)

La crianza permisiva como factor de riesgo para el maltrato infantil disciplinario
Bằng: Aguirre Sandoval, Salvador
Được phát hành: (2022)

PSYCHOSOCIAL RISK ANALYSIS IN A SOFTWARE OUTSOURCING COMPANY DURING COVID-19
Bằng: Baquera, Edna, et al.
Được phát hành: (2021)

MARKETING AGROALIMENTARIO: APLICACIONES METODOLÓGICAS Y ESTUDIOS DE CASOS EN EL CONTEXTO GLOBAL
Bằng: Espejel Blanco (Coordinador), Joel, et al.
Được phát hành: (2013)

The Influence of Housing Habitability on Familial Coexistence Patterns
Bằng: Corral Verdugo, Víctor, et al.
Được phát hành: (2012)

Relationship between nostalgia marketing and traditional Sonoran desserts
Bằng: Sánchez Caro, Daniela Karina, et al.
Được phát hành: (2022)

FACTORES QUE INCIDEN EN LAS PREFERENCIAS DE LOS RADIOESCUCHAS DE LAS ESTACIONES DE RADIO ESTABLECIDAS EN LA CIUDAD DE NAVOJOA, SONORA MÉXICO: FACTORS THAT INFLUENCE THE PREFERENCES OF THE RADIO LISTENERS OF THE RADIO STATIONS ESTABLISHED IN THE CITY OF NAVOJOA, SONORA, MEXICO
Bằng: HERMOSILLO ANDUAGA, Gustavo Cesar, et al.
Được phát hành: (2020)

RECURSOS Y CAPACIDADES QUE INFLUYEN EN LA COMPETITIVIDAD DE UNA EMPRESA PRODUCTORA DE CALZADO EN EL ESTADO DE YUCATÁN.: RESOURCES AND CAPABILITIES THAT INFLUENCE THE COMPETITIVENESS OF A FOOTWEAR PRODUCING COMPANY IN THE STATE OF YUCATAN.
Bằng: Chan Canto, Jeniffer, et al.
Được phát hành: (2020)

The influence of the social groups on the diet of Mexican university students
Bằng: Lozano Marroquín, Cristina, et al.
Được phát hành: (2021)

Economic cycles and indicators of the labor market in the Northern Border of Mexico
Bằng: Ramírez Rodríguez, Roberto, et al.
Được phát hành: (2023)

Fiscal Fraud in Private Companies in Tabasco
Bằng: Cruz Pérez, Claudia Guadalupe
Được phát hành: (2022)

Influence of nutritional level on seminal quality and sexual behavior of male goats treated with artificial long days
Bằng: Flores Nájera, Manuel de Jesús, et al.
Được phát hành: (2021)

Model theory and method for the determination of the key factors in the eﬀectiveness of the projects management of rural housing in Loja Ecuador
Bằng: Burneo Valarezo, Servio Tulio, et al.
Được phát hành: (2018)

The importance of epistemological reflection in design: Approach to the epistemological configurations of design. From logical positivism to complex systems
Bằng: Zambrano, Marcelo
Được phát hành: (2022)

Emerging Design in Cities: Use of Urban Space and the Phenomenon of Street Markets
Bằng: Sosa, Liliana Beatríz, et al.
Được phát hành: (2022)

Use of video marketing in times of Covid19: strategies of the fashion sector
Bằng: Torre Reverte, Berta, et al.
Được phát hành: (2021)

TURISMO: PLANEACIÓN Y MARKETING BASADO EN EL PATRIMONIO NATURAL
Bằng: Robles Baldenegro , María Elena, et al.
Được phát hành: (2016)

Application of marketing strategies in Xico, Veracruz for local blackberry and mole businesses.
Bằng: Zamora Medel, Veronica, et al.
Được phát hành: (2023)

Planned Change Strategies at a Business Company
Bằng: Ruiz Chávez, Ramón, et al.
Được phát hành: (2020)

Construction companies and corporate social responsibility: is it possible?
Bằng: Domínguez Díaz, Ana María
Được phát hành: (2020)

FORENSIC AUDIT: THE TECHNIQUE TO PREVENT FRAUD IN COMPANIES
Bằng: García López, Juan Diego
Được phát hành: (2022)

CONTROL OF THE ADMINISTRATIVE FUNCTIONS APPLIED IN A COMPANY
Bằng: Martínez Prats, Germán, et al.
Được phát hành: (2022)

Aviso de Privacidad Integral

instagram

youtube

mapa

pdu

gaceta

radio

Universidad de Sonora
Blvd. Luis Encinas y Rosales S/N,Col. Centro Hermosillo, Sonora, México

Ext: 8340 y 8341
Tel: (662) 259.2136 y 259.2137
Fax: (662) 259.2135

unison.mx