Factors influencing the use of e-marketing in Micro, Small and Medium Companies in Aguascalientes automotive
E-marketing is the application of traditional marketing for electronic means, with a great current trend within companies regardless of their size. The purpose of this research is to identify the influence of gender, age and training of the manager or director of the company, on the use of e-marketi...
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| 主要な著者: | , , |
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| フォーマット: | Online |
| 言語: | spa |
| 出版事項: |
Universidad de Sonora
2020
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| オンライン･アクセス: | https://trascender.unison.mx/index.php/trascender/article/view/76 |
| タグ: |
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