Use of video marketing in times of Covid19: strategies of the fashion sector

Use of video marketing in times of Covid19: strategies of the fashion sector

The consolidation of platforms with the capacity to develop video content has significantly boosted the way fashion brands develop their communication strategies. This article aims to expand the knowledge of digital content strategies carried out by fashion brands, seeking to identify three main asp...

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Bibliografiske detaljer
Autores principales:	Torre Reverte, Berta, Girotto, Michele
Format:	Online
Sprog:	spa
Udgivet:	Universida de Sonora 2021
Online adgang:	https://invurnus.unison.mx/index.php/INVURNUS/article/view/36
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