Use of video marketing in times of Covid19: strategies of the fashion sector
The consolidation of platforms with the capacity to develop video content has significantly boosted the way fashion brands develop their communication strategies. This article aims to expand the knowledge of digital content strategies carried out by fashion brands, seeking to identify three main asp...
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| Autors principals: | , |
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| Format: | Online |
| Idioma: | spa |
| Publicat: |
Universida de Sonora
2021
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| Accés en línia: | https://invurnus.unison.mx/index.php/INVURNUS/article/view/36 |
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