Use of video marketing in times of Covid19: strategies of the fashion sector

The consolidation of platforms with the capacity to develop video content has significantly boosted the way fashion brands develop their communication strategies. This article aims to expand the knowledge of digital content strategies carried out by fashion brands, seeking to identify three main asp...

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書誌詳細
主要な著者: Torre Reverte, Berta, Girotto, Michele
フォーマット: Online
言語:spa
出版事項: Universida de Sonora 2021
オンライン・アクセス:https://invurnus.unison.mx/index.php/INVURNUS/article/view/36
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