Relationship between nostalgia marketing and traditional Sonoran desserts

Relationship between nostalgia marketing and traditional Sonoran desserts

At the beginning of the 1990s, various investigations developed the concept of 'nostalgia' to define consumer behaviors and preferences related to emotions and memories (Toledo and Lopes, 2016). Nostalgia marketing develops strategies based on people's emotions. In the specific case o...

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Asıl Yazarlar: Sánchez Caro, Daniela Karina, Camarena Gómez, Dena María, Pacheco Navarro, Ana Cristina
Materyal Türü: Online
Dil:spa
Baskı/Yayın Bilgisi: Posgrados de la División de Ciencias Económica Administrativas 2022
Online Erişim:https://indiciales.unison.mx/index.php/Indicial/article/view/34
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spelling oai:https:--indiciales.unison.mx-:article-342022-10-03T17:43:37Z Relationship between nostalgia marketing and traditional Sonoran desserts Relación entre el marketing de nostalgia y los postres tradicionales sonorenses Sánchez Caro, Daniela Karina Camarena Gómez, Dena María Pacheco Navarro, Ana Cristina mercado alimentario investigación documental consumidor food market documentary research consumer At the beginning of the 1990s, various investigations developed the concept of 'nostalgia' to define consumer behaviors and preferences related to emotions and memories (Toledo and Lopes, 2016). Nostalgia marketing develops strategies based on people's emotions. In the specific case of food, it is especially relevant when it is linked to traditional products that are part of the customs of a town or community, where specific forms of preparation and preparation are maintained. consumption (Camarena and Sanjuán, 2008). In the spirit of delving into the relationship between nostalgia marketing and Sonoran traditional foods, in this research a diagnosis was made on the state of the art of nostalgia marketing applied to traditional foods, particularly in the case of desserts. traditional Sonorans. For this, a documentary investigation is carried out, where the information on the traditional desserts of Sonora, their commercialization and studies of the marketing of nostalgia towards this type of products are strengthened. A inicios de la década de 1990, diversas investigaciones desarrollaron el concepto de la ‘nostalgia’ para definir comportamientos y preferencias de los consumidores relacionadas con emociones y recuerdos (Toledo y Lopes, 2016). El marketing de nostalgia desarrolla estrategias basadas en las emociones de las personas, en el caso específico de los alimentos tiene especial relevancia cuándo se vincula con productos tradicionales que forman parte de las costumbres de un pueblo o comunidad, donde se mantienen formas específicas de preparación y consumo (Camarena y Sanjuán, 2008). En el ánimo de ahondar en la relación que existe entre el marketing de nostalgia y alimentos tradicionales sonorenses, en esta investigación se efectúa un diagnóstico sobre el estado del arte del marketing de nostalgia aplicado a los alimentos tradicionales, en particular en el caso de los postres tradicionales sonorenses. Para ello se realiza una investigación documental, donde se robustece la información sobre los postres tradicionales de Sonora, su comercialización y estudios del marketing de nostalgia hacia este tipo de productos. Posgrados de la División de Ciencias Económica Administrativas 2022-02-05 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Articulo evaluado por pares application/pdf https://indiciales.unison.mx/index.php/Indicial/article/view/34 Indiciales; Vol. 1 Núm. 3 (enero-junio) (2022): REVISTA INDICIALES; 123-135 10.52906/ind.v1i3- enero - junio spa https://indiciales.unison.mx/index.php/Indicial/article/view/34/42 Derechos de autor 2022 Daniela Karina Sánchez Caro, Dena María Camarena Gómez, Ana Cristina Pacheco Navarro; Miguel Ángel Vázquez Ruiz
institution Indiciales
collection OJS
language spa
format Online
author Sánchez Caro, Daniela Karina
Camarena Gómez, Dena María
Pacheco Navarro, Ana Cristina
spellingShingle Sánchez Caro, Daniela Karina
Camarena Gómez, Dena María
Pacheco Navarro, Ana Cristina
Relationship between nostalgia marketing and traditional Sonoran desserts
author_facet Sánchez Caro, Daniela Karina
Camarena Gómez, Dena María
Pacheco Navarro, Ana Cristina
author_sort Sánchez Caro, Daniela Karina
title Relationship between nostalgia marketing and traditional Sonoran desserts
title_short Relationship between nostalgia marketing and traditional Sonoran desserts
title_full Relationship between nostalgia marketing and traditional Sonoran desserts
title_fullStr Relationship between nostalgia marketing and traditional Sonoran desserts
title_full_unstemmed Relationship between nostalgia marketing and traditional Sonoran desserts
title_sort relationship between nostalgia marketing and traditional sonoran desserts
description At the beginning of the 1990s, various investigations developed the concept of 'nostalgia' to define consumer behaviors and preferences related to emotions and memories (Toledo and Lopes, 2016). Nostalgia marketing develops strategies based on people's emotions. In the specific case of food, it is especially relevant when it is linked to traditional products that are part of the customs of a town or community, where specific forms of preparation and preparation are maintained. consumption (Camarena and Sanjuán, 2008). In the spirit of delving into the relationship between nostalgia marketing and Sonoran traditional foods, in this research a diagnosis was made on the state of the art of nostalgia marketing applied to traditional foods, particularly in the case of desserts. traditional Sonorans. For this, a documentary investigation is carried out, where the information on the traditional desserts of Sonora, their commercialization and studies of the marketing of nostalgia towards this type of products are strengthened.
publisher Posgrados de la División de Ciencias Económica Administrativas
publishDate 2022
url https://indiciales.unison.mx/index.php/Indicial/article/view/34
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