Relationship between nostalgia marketing and traditional Sonoran desserts

Relationship between nostalgia marketing and traditional Sonoran desserts

At the beginning of the 1990s, various investigations developed the concept of 'nostalgia' to define consumer behaviors and preferences related to emotions and memories (Toledo and Lopes, 2016). Nostalgia marketing develops strategies based on people's emotions. In the specific case o...

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Autores principales:	Sánchez Caro, Daniela Karina, Camarena Gómez, Dena María, Pacheco Navarro, Ana Cristina
格式:	Online
語言:	spa
出版:	Posgrados de la División de Ciencias Económica Administrativas 2022
在線閱讀:	https://indiciales.unison.mx/index.php/Indicial/article/view/34
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