Relationship between nostalgia marketing and traditional Sonoran desserts

Relationship between nostalgia marketing and traditional Sonoran desserts

At the beginning of the 1990s, various investigations developed the concept of 'nostalgia' to define consumer behaviors and preferences related to emotions and memories (Toledo and Lopes, 2016). Nostalgia marketing develops strategies based on people's emotions. In the specific case o...

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Bibliografische gegevens
Hoofdauteurs:	Sánchez Caro, Daniela Karina, Camarena Gómez, Dena María, Pacheco Navarro, Ana Cristina
Formaat:	Online
Taal:	spa
Gepubliceerd in:	Posgrados de la División de Ciencias Económica Administrativas 2022
Online toegang:	https://indiciales.unison.mx/index.php/Indicial/article/view/34
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

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