Relationship between nostalgia marketing and traditional Sonoran desserts
At the beginning of the 1990s, various investigations developed the concept of 'nostalgia' to define consumer behaviors and preferences related to emotions and memories (Toledo and Lopes, 2016). Nostalgia marketing develops strategies based on people's emotions. In the specific case o...
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| Format: | Online |
| Sprache: | spa |
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Posgrados de la División de Ciencias Económica Administrativas
2022
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| Online Zugang: | https://indiciales.unison.mx/index.php/Indicial/article/view/34 |
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