E-COMMERCE IN ONLINE SHOPPING IN TIMES OF PANDEMIC IN MEXICO.

E-COMMERCE IN ONLINE SHOPPING IN TIMES OF PANDEMIC IN MEXICO.

At present, technology is obtaining a greater reach in individuals; And with this, e-commerce manages to evolve in the relationship with customers and entrepreneurs.The coronavirus arrived as the world was increasingly embracing the online economy, and the day we had to stay home marked a turning po...

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Autores principales: Álvarez Gómez, Alba Geovany, martinez prats, Germán, Silva Hernández, Francisca, García Álvarez , Aida Dinorah
Formato: Online
Idioma:spa
Publicado: UNIVERSIDAD DE SONORA 2023
Acceso en liña:https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/542
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spelling oai:https:--revistainvestigacionacademicasinfrontera.unison.mx:article-5422023-05-30T18:30:18Z E-COMMERCE IN ONLINE SHOPPING IN TIMES OF PANDEMIC IN MEXICO. EL COMERCIO ELECTRONICO EN LA COMPRA ONLINE EN TIEMPOS DE PANDEMIA EN MÉXICO. Álvarez Gómez, Alba Geovany martinez prats, Germán Silva Hernández, Francisca García Álvarez , Aida Dinorah Comercio, electrónico, consumidores, pandemia, COVID, empresas. Commerce, e-commerce, consumers, pandemic, COVID, business. At present, technology is obtaining a greater reach in individuals; And with this, e-commerce manages to evolve in the relationship with customers and entrepreneurs.The coronavirus arrived as the world was increasingly embracing the online economy, and the day we had to stay home marked a turning point in consumer behaviors. At first there was moderation, but electronic purchases soon began to rebound, especially in the areas of food, pharmacy, cleaning products, entertainment and connectivity (Forbes, 2020).To be successful, companies must respond within the framework of business versatility The need for change depends largely on some important factors, such as technical tools, synergy developed in work teams and discussions of changes in their teams Organizational culture.The interest in conducting this research lies in the fact of how difficult it was to get through those truly difficult times and as shoppers avoided physical stores and more retailers closed their doors, online sales skyrocketed. En la actualidad la tecnología va obteniendo un mayor alcance en los individuos; y con esto el comercio electrónico logra evolucionar en la relación con clientes y empresarios. El coronavirus llegó cuando el mundo estaba adoptando cada vez más la economía en línea, y el día que tuvimos que quedarnos en casa marcó un punto de inflexión en las conductas de consumo. Al principio hubo moderación, pero enseguida empezaron a repuntar las compras electrónicas, sobre todo en los rubros de alimentos, farmacia, productos de limpieza, entretenimiento y conectividad (Forbes, 2020). Para tener éxito, las empresas deben responder en el marco de la versatilidad empresarial La necesidad de cambio depende en gran medida de algunos factores importantes, como Herramientas técnicas, sinergia desarrollada en equipos de trabajo y discusiones de cambios en sus equipos Cultura organizacional. El interés de llevar a cabo esta investigación se encuentra en el hecho de lo difícil que fue pasar por esos tiempos verdaderamente difíciles y a medida que los compradores evitaban las tiendas físicas y más minoristas cerraron sus puertas, las ventas online se dispararon drásticamente.   UNIVERSIDAD DE SONORA 2023-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/542 10.46589/rdiasf.vi39.542 Revista de Investigación Académica Sin Frontera: División de Ciencias Económicas y Sociales; Núm. 39 (16): Enero-Junio 2023 2007-8870 10.46589/rdiasf.vi39 spa https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/542/700 Derechos de autor 2023 https://creativecommons.org/licenses/by-nc-nd/4.0
institution Revista de Investigación Académica sin Frontera
collection OJS
language spa
format Online
author Álvarez Gómez, Alba Geovany
martinez prats, Germán
Silva Hernández, Francisca
García Álvarez , Aida Dinorah
spellingShingle Álvarez Gómez, Alba Geovany
martinez prats, Germán
Silva Hernández, Francisca
García Álvarez , Aida Dinorah
E-COMMERCE IN ONLINE SHOPPING IN TIMES OF PANDEMIC IN MEXICO.
author_facet Álvarez Gómez, Alba Geovany
martinez prats, Germán
Silva Hernández, Francisca
García Álvarez , Aida Dinorah
author_sort Álvarez Gómez, Alba Geovany
title E-COMMERCE IN ONLINE SHOPPING IN TIMES OF PANDEMIC IN MEXICO.
title_short E-COMMERCE IN ONLINE SHOPPING IN TIMES OF PANDEMIC IN MEXICO.
title_full E-COMMERCE IN ONLINE SHOPPING IN TIMES OF PANDEMIC IN MEXICO.
title_fullStr E-COMMERCE IN ONLINE SHOPPING IN TIMES OF PANDEMIC IN MEXICO.
title_full_unstemmed E-COMMERCE IN ONLINE SHOPPING IN TIMES OF PANDEMIC IN MEXICO.
title_sort e-commerce in online shopping in times of pandemic in mexico.
description At present, technology is obtaining a greater reach in individuals; And with this, e-commerce manages to evolve in the relationship with customers and entrepreneurs.The coronavirus arrived as the world was increasingly embracing the online economy, and the day we had to stay home marked a turning point in consumer behaviors. At first there was moderation, but electronic purchases soon began to rebound, especially in the areas of food, pharmacy, cleaning products, entertainment and connectivity (Forbes, 2020).To be successful, companies must respond within the framework of business versatility The need for change depends largely on some important factors, such as technical tools, synergy developed in work teams and discussions of changes in their teams Organizational culture.The interest in conducting this research lies in the fact of how difficult it was to get through those truly difficult times and as shoppers avoided physical stores and more retailers closed their doors, online sales skyrocketed.
publisher UNIVERSIDAD DE SONORA
publishDate 2023
url https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/542
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