Electronic commerce as a means of strategy to promote artisan products

Electronic commerce guarantees a better and broad development for the primary segment, seeking to collaborate with it to make the leap to new technologies, thus making itself known and expanding business with a new market model. For this, it is important to consider a market feasibility study, which...

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Autores principales: Martínez Prats, Germán, Jiménez Cervantes, Valeria, Silva Hernández, Francisca
Formato: Online
Lenguaje:spa
Publicado: UNIVERSIDAD DE SONORA 2021
Acceso en línea:https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/372
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