Electronic commerce as a means of strategy to promote artisan products

Electronic commerce as a means of strategy to promote artisan products

Electronic commerce guarantees a better and broad development for the primary segment, seeking to collaborate with it to make the leap to new technologies, thus making itself known and expanding business with a new market model. For this, it is important to consider a market feasibility study, which...

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Autores principales: Martínez Prats, Germán, Jiménez Cervantes, Valeria, Silva Hernández, Francisca
Formato: Online
Lenguaje:spa
Publicado: UNIVERSIDAD DE SONORA 2021
Acceso en línea:https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/372
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spelling oai:https:--revistainvestigacionacademicasinfrontera.unison.mx:article-3722022-02-25T15:03:59Z Electronic commerce as a means of strategy to promote artisan products Comercio electrónico como medio de estrategia para el impulso de productos artesanales Martínez Prats, Germán Jiménez Cervantes, Valeria Silva Hernández, Francisca Comercio electrónico, economía, plataforma digital, producto artesanal Electronic commerce, economy, digital platform, artisan product Electronic commerce guarantees a better and broad development for the primary segment, seeking to collaborate with it to make the leap to new technologies, thus making itself known and expanding business with a new market model. For this, it is important to consider a market feasibility study, which allows determining the options to collaborate in the integration of a new business model and adjusting the strategies that help promote the promotion of cultural diffusion and greater support for the development of small companies engaged in the artisanal business. In this way, the development of artisanal activity is allowed, contributing with this project to a greater growth of this segment of the population and its scope is not only local but also international, contributing to the preservation and dissemination of the cultural traditions of the entities. El comercio electrónico garantiza un mejor y amplio desarrollo para el segmento primario, buscando colaborar con el mismo para dar el salto a las nuevas tecnologías logrando así darse a conocer y expandir negocios con un nuevo modelo de mercado. Para ello, es importante considerar estudio de factibilidad de mercado, que permita determinar las opciones para colaborar a la integración de un nuevo modelo de negocio y ajustar las estrategias que ayuden a propiciar el fomento de la difusión cultural y un mayor apoyo para el desarrollo de las pequeñas empresas dedicadas al giro comercial artesanal. De este modo se permite el desarrollo de la actividad artesanal aportando que con este proyecto haya un mayor crecimiento de este segmento de la población y su alcance no sólo es local sino también internacional coadyuvando a la preservación y difusión de las tradiciones culturales de las entidades. UNIVERSIDAD DE SONORA 2021-06-04 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/xml https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/372 10.46589/rdiasf.vi35.372 Revista de Investigación Académica Sin Frontera: División de Ciencias Económicas y Sociales; Núm. 35 (14): Enero - Junio 2021 2007-8870 10.46589/rdiasf.vi35 spa https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/372/357 https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/372/454 Derechos de autor 2021 Germán Martínez Prats, Valeria Jiménez Cervantes, Dra. Francisca Silva Hernández https://creativecommons.org/licenses/by-nc-nd/4.0
institution Revista de Investigación Académica sin Frontera
collection OJS
language spa
format Online
author Martínez Prats, Germán
Jiménez Cervantes, Valeria
Silva Hernández, Francisca
spellingShingle Martínez Prats, Germán
Jiménez Cervantes, Valeria
Silva Hernández, Francisca
Electronic commerce as a means of strategy to promote artisan products
author_facet Martínez Prats, Germán
Jiménez Cervantes, Valeria
Silva Hernández, Francisca
author_sort Martínez Prats, Germán
title Electronic commerce as a means of strategy to promote artisan products
title_short Electronic commerce as a means of strategy to promote artisan products
title_full Electronic commerce as a means of strategy to promote artisan products
title_fullStr Electronic commerce as a means of strategy to promote artisan products
title_full_unstemmed Electronic commerce as a means of strategy to promote artisan products
title_sort electronic commerce as a means of strategy to promote artisan products
description Electronic commerce guarantees a better and broad development for the primary segment, seeking to collaborate with it to make the leap to new technologies, thus making itself known and expanding business with a new market model. For this, it is important to consider a market feasibility study, which allows determining the options to collaborate in the integration of a new business model and adjusting the strategies that help promote the promotion of cultural diffusion and greater support for the development of small companies engaged in the artisanal business. In this way, the development of artisanal activity is allowed, contributing with this project to a greater growth of this segment of the population and its scope is not only local but also international, contributing to the preservation and dissemination of the cultural traditions of the entities.
publisher UNIVERSIDAD DE SONORA
publishDate 2021
url https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/372
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AT silvahernandezfrancisca electroniccommerceasameansofstrategytopromoteartisanproducts
AT martinezpratsgerman comercioelectronicocomomediodeestrategiaparaelimpulsodeproductosartesanales
AT jimenezcervantesvaleria comercioelectronicocomomediodeestrategiaparaelimpulsodeproductosartesanales
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