La innovación como medida de competitividad para generar ventaja competitiva en las pequeñas y medianas empresas (pymes) : Innovación y competitividad empresarial
This research, by its design is descriptive-correlational, and its objective is to determine, based on the opinion of entrepreneurs of SMEs of Hermosillo, Sonora, if the development of innovation strategies used in the management of their businesses, generates business competitiveness. The results o...
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| Main Authors: | , , |
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| Format: | Online |
| Language: | spa |
| Published: |
UNIVERSIDAD DE SONORA
2023
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| Online Access: | https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/551 |
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