Barriers that Hinder Technological Adoption in SME Marketing: A Review of Contemporary Literature.
Mexican SMEs face a challenge in adopting new technologies to improve their marketing efforts, which are essential to compete in the changing globalized markets in which they operate. This article aims to identify the barriers that prevent companies from harnessing the potential of marketing technol...
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| Autores principales: | , |
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| Format: | Online |
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UNIVERSIDAD DE SONORA
2023
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| Online adgang: | https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/554 |
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