The ECO-INNOVATION AND OPEN INNOVATION, A FACTOR TO RAISE THE REPUTATION OF SMEs IN SONORA.

The ECO-INNOVATION AND OPEN INNOVATION, A FACTOR TO RAISE THE REPUTATION OF SMEs IN SONORA.

The present work consists of examining the effects of eco-innovation and open innovation as a determinant element to increase the business reputation of SMEs. The research is based on a sample of 101 companies located in the region of Guaymas, Sonora, located in Northwest Mexico. The data collection...

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Bibliographic Details
Main Authors: Ruiz Zamora, José Alonso, Valdez Juárez, Luis Enrique, Mexía Ballesteros, Ricardo, Acuña Mayoral, Francisco Javier, Camacho Ruíz, Laura Esmeralda
Format: Online
Language:spa
Published: Universida de Sonora 2023
Online Access:https://invurnus.unison.mx/index.php/INVURNUS/article/view/92
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