Application of marketing strategies in Xico, Veracruz for local blackberry and mole businesses.
The Magical Towns program was instituted in 2001 by the federal government through SECTUR with the intention of contributing "to revalue a set of populations in the country that have always been in the collective imagination of the nation as a whole and that represent fresh and different altern...
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| Autores principales: | , , , |
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| Formato: | Online |
| Lenguaje: | spa |
| Publicado: |
UNIVERSIDAD DE SONORA
2023
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| Acceso en línea: | https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/543 |
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| Sumario: | The Magical Towns program was instituted in 2001 by the federal government through SECTUR with the intention of contributing "to revalue a set of populations in the country that have always been in the collective imagination of the nation as a whole and that represent fresh and different alternatives for national and foreign visitors." (Magical Towns Program, SECTUR, 2012).Xico, Veracruz, is a town with a lot of colonial and provincial charm. The native peoples called the place Xiko-chimal-ko, from Nahuatl: "where there are honeycombs of yellow wax", or in the "Nest of the xicotes". (SECTUR 2012)
The program of magical towns exists in order to revalue the populations of the country, the concept of "magical town" could work as a tourist strategy, but if it is not given a constant renovation or new attractions and generates tourism, this town could lose its appointment. |
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