Application of marketing strategies in Xico, Veracruz for local blackberry and mole businesses.

Application of marketing strategies in Xico, Veracruz for local blackberry and mole businesses.

The Magical Towns program was instituted in 2001 by the federal government through SECTUR with the intention of contributing "to revalue a set of populations in the country that have always been in the collective imagination of the nation as a whole and that represent fresh and different altern...

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Autores principales: Zamora Medel, Veronica, Martínez Prats, Germán, Silva Hernandez, Francisca, Garcia Alvarez, Aida Dinorah
Formato: Online
Lenguaje:spa
Publicado: UNIVERSIDAD DE SONORA 2023
Acceso en línea:https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/543
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spelling oai:https:--revistainvestigacionacademicasinfrontera.unison.mx:article-5432023-05-30T18:30:18Z Application of marketing strategies in Xico, Veracruz for local blackberry and mole businesses. Aplicación de estrategias de mercadotecnia en Xico, Veracruz para negocios locales de mora y mole. Zamora Medel, Veronica Martínez Prats, Germán Silva Hernandez, Francisca Garcia Alvarez, Aida Dinorah Estrategias, marketing, Pueblo mágico, Turismo, Mora, Mole, Negocios. Strategies, marketing, Magical town, Tourism, Mora, Mole, Business. The Magical Towns program was instituted in 2001 by the federal government through SECTUR with the intention of contributing "to revalue a set of populations in the country that have always been in the collective imagination of the nation as a whole and that represent fresh and different alternatives for national and foreign visitors." (Magical Towns Program, SECTUR, 2012).Xico, Veracruz, is a town with a lot of colonial and provincial charm. The native peoples called the place Xiko-chimal-ko, from Nahuatl: "where there are honeycombs of yellow wax", or in the "Nest of the xicotes". (SECTUR 2012) The program of magical towns exists in order to revalue the populations of the country, the concept of "magical town" could work as a tourist strategy, but if it is not given a constant renovation or new attractions and generates tourism, this town could lose its appointment. El programa de Pueblos Mágicos, fue instituido en 2001 por el gobierno federal a través de SECTUR con la intención de contribuir “a revalorar a un conjunto de poblaciones del país que siempre han estado en el imaginario colectivo de la nación en su conjunto y que representan alternativas frescas y diferentes para los visitantes nacionales y extranjeros.” (Programa Pueblos Mágicos, SECTUR, 2012). Xico, Veracruz, es un pueblo con mucho encanto colonial y de provincia. Los pueblos nativos llamaban al lugar Xiko-chimal-ko, del Náhuatl: “en donde hay panales de cera amarilla”, o en el “Nido de los xicotes”. (SECTUR 2012) El programa de pueblos mágicos existe con el fin de revalorar a las poblaciones del país, el concepto de “pueblo mágico” podría funcionar como una estrategia turística, pero sino se le da una constate renovación o nuevos atractivos y genere turismo, este pueblo podría perder su nombramiento. UNIVERSIDAD DE SONORA 2023-05-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/543 10.46589/rdiasf.vi39.543 Revista de Investigación Académica Sin Frontera: División de Ciencias Económicas y Sociales; Núm. 39 (16): Enero-Junio 2023 2007-8870 10.46589/rdiasf.vi39 spa https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/543/701 Derechos de autor 2023 https://creativecommons.org/licenses/by-nc-nd/4.0
institution Revista de Investigación Académica sin Frontera
collection OJS
language spa
format Online
author Zamora Medel, Veronica
Martínez Prats, Germán
Silva Hernandez, Francisca
Garcia Alvarez, Aida Dinorah
spellingShingle Zamora Medel, Veronica
Martínez Prats, Germán
Silva Hernandez, Francisca
Garcia Alvarez, Aida Dinorah
Application of marketing strategies in Xico, Veracruz for local blackberry and mole businesses.
author_facet Zamora Medel, Veronica
Martínez Prats, Germán
Silva Hernandez, Francisca
Garcia Alvarez, Aida Dinorah
author_sort Zamora Medel, Veronica
title Application of marketing strategies in Xico, Veracruz for local blackberry and mole businesses.
title_short Application of marketing strategies in Xico, Veracruz for local blackberry and mole businesses.
title_full Application of marketing strategies in Xico, Veracruz for local blackberry and mole businesses.
title_fullStr Application of marketing strategies in Xico, Veracruz for local blackberry and mole businesses.
title_full_unstemmed Application of marketing strategies in Xico, Veracruz for local blackberry and mole businesses.
title_sort application of marketing strategies in xico, veracruz for local blackberry and mole businesses.
description The Magical Towns program was instituted in 2001 by the federal government through SECTUR with the intention of contributing "to revalue a set of populations in the country that have always been in the collective imagination of the nation as a whole and that represent fresh and different alternatives for national and foreign visitors." (Magical Towns Program, SECTUR, 2012).Xico, Veracruz, is a town with a lot of colonial and provincial charm. The native peoples called the place Xiko-chimal-ko, from Nahuatl: "where there are honeycombs of yellow wax", or in the "Nest of the xicotes". (SECTUR 2012) The program of magical towns exists in order to revalue the populations of the country, the concept of "magical town" could work as a tourist strategy, but if it is not given a constant renovation or new attractions and generates tourism, this town could lose its appointment.
publisher UNIVERSIDAD DE SONORA
publishDate 2023
url https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/543
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