Electronic commerce as a means of strategy to promote artisan products
Electronic commerce guarantees a better and broad development for the primary segment, seeking to collaborate with it to make the leap to new technologies, thus making itself known and expanding business with a new market model. For this, it is important to consider a market feasibility study, which...
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| Autores principales: | , , |
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| Formato: | Online |
| Idioma: | spa |
| Publicado: |
UNIVERSIDAD DE SONORA
2021
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| Acceso en liña: | https://revistainvestigacionacademicasinfrontera.unison.mx/index.php/RDIASF/article/view/372 |
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| Sumario: | Electronic commerce guarantees a better and broad development for the primary segment, seeking to collaborate with it to make the leap to new technologies, thus making itself known and expanding business with a new market model. For this, it is important to consider a market feasibility study, which allows determining the options to collaborate in the integration of a new business model and adjusting the strategies that help promote the promotion of cultural diffusion and greater support for the development of small companies engaged in the artisanal business. In this way, the development of artisanal activity is allowed, contributing with this project to a greater growth of this segment of the population and its scope is not only local but also international, contributing to the preservation and dissemination of the cultural traditions of the entities. |
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